Success of a company mainly depends upon its marketing activities and the effectiveness of these activities. In order to know if our marketing is effective all aspects of your marketing function need to be analyzed, compiled and studied. With this information a strategic marketing plan can be created and applied in the years to come.
By analyzing the current marketing data flaws in the planning and weaknesses in you company's products or strategies can be discovered. Proper action can then be taken to ensure a better functioning of the weak parts of your marketing engine or to make better use of the competition's weaknesses and flaws.
Having an in-depth insight of the structural factors that influence our company cannot only respond to changes, but more importantly anticipate to changes in the surroundings that affect our company's success. This section of the application consists of two parts: